Customer loyalty is no longer guaranteed in the competitive digital landscape. A significant 40% of banking customers are open to choosing a different brand for a better digital experience. These evolving trends beg the question: how to drive sales and retain customers in this fast-changing scenario?
The answer is a proactive approach that understands and anticipates customer needs. Hence, personalization is the key to build long lasting relationships in the current scenario. The wearable banking market itself is projected to hit $62.7 billion by 2032. On the level of marketing, banks that opted for personalized marketing campaigns saw surge in their businesses by 86%. Personalization of banking services also has a direct positive correlation with customer loyalty. BankFlex® understands the power of this strategy and leverages it for Digi sales.
BankFlex® DigiSales is an intelligent, multilingual conversation hub. It allows banks to meaningfully engage with the customers. In a bid to promote the most relevant banking products and services over digital channels. DigiSales automatically initiates personalized digital conversations.
This smart platform goes beyond simple recommendations: it analyses customer behavior and identifies new opportunities to offer the end user customized solutions. Its ability to initiate and establish customer conversation lead to straight-through product sales. Hence, BankFlex® DigiSales offers you complete support to your loyalty building endeavor through personalized digital solutions.
Intelligent Customer Insights: Leverages a smart system that identifies opportunities based on customer profiles.
Personalized Banking: Delivers tailoired digital banking solutions to meet individual business requirements.
Behavior-Based Analytics: Identifies suitable sale opportunities after behavioral analysis of customer’s profile.
Empowers Sales Team: Equips Banks’ sales with insights to engage customers around new services relating to their loans, deposits and other products.
Data-Backed Decision Making: Tracks customer interaction, providing actionable insights to improve marketing strategies and refine future digital conversations.